The association, founded in 1992 and based in Verl, Westphalia, is one of the largest trade cooperations in the bicycle industry with over 700 specialist trade members, and dealer networks under the "BIKE&CO" logo also exist in Switzerland and Denmark with a further 100 affiliated specialist trade members.
On the occasion of its 25th anniversary, livewelt is organizing a two-day congress for BIKE&CO on 27 and 28 January 2018 with a full-length gala event. In addition to various cycling related exhibitions and workshops, the trade fair offers lectures and discussions of the concentrated German cycling expertise.