{"version":"1.0","provider_name":"livewelt","provider_url":"https:\/\/www.livewelt.de\/en\/","author_name":"anja","author_url":"https:\/\/www.livewelt.de\/en\/blog\/author\/anja\/","title":"Bertelsmann BKK \u2013 Launch des neuen\u00a0Markenauftritts - livewelt","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"qp02na4TOg\"><a href=\"https:\/\/www.livewelt.de\/en\/blog\/launch-des-neuen-markenauftritts\/\">Bertelsmann BKK \u2013 Launch des neuen\u00a0Markenauftritts<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.livewelt.de\/en\/blog\/launch-des-neuen-markenauftritts\/embed\/#?secret=qp02na4TOg\" width=\"600\" height=\"338\" title=\"&#8220;Bertelsmann BKK \u2013 Launch des neuen\u00a0Markenauftritts&#8221; &#8212; livewelt\" data-secret=\"qp02na4TOg\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.livewelt.de\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2026\/07\/BKK_News_test.jpg","thumbnail_width":2500,"thumbnail_height":921,"description":"Dunkelblau,\u00a0ein\u00a0Regenbogen-Farbverlauf\u00a0und gro\u00dfformative\u00a0Bildmotive: Das waren die\u00a0Parameter, die\u00a0f\u00fcr den\u00a0Marken-Refresh\u00a0der\u00a0Bertelsmann\u00a0Betriebskrankenkasse\u00a0gesetzt waren.\u00a0Das Briefing:\u00a0Das Markenbild soll\u00a0die\u00a0Premium-Leistungen\u00a0f\u00fcr die Versicherten\u00a0und die N\u00e4he zu Bertelsmann\u00a0widerspiegeln.\u00a0\u00a0 Im Pitch\u00a0hat\u00a0das livewelt-Kreativteam\u00a0mit\u00a0seiner\u00a0Gestaltungslinie\u00a0\u00fcberzeugt:\u00a0Klassische\u00a0Eleganz\u00a0trifft auf\u00a0lebendige\u00a0Farbelemente.\u00a0 In den letzten Monaten sind\u00a0zahlreiche\u00a0Printmedien und Werbemittel\u00a0entstanden.\u00a0Anfang Juli erfolgte [&hellip;]"}