{"id":12713,"date":"2019-03-01T15:47:36","date_gmt":"2019-03-01T13:47:36","guid":{"rendered":"https:\/\/www.livewelt.de\/?p=12713"},"modified":"2023-02-22T16:43:37","modified_gmt":"2023-02-22T15:43:37","slug":"bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital","status":"publish","type":"post","link":"https:\/\/www.livewelt.de\/en\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/","title":{"rendered":"Relaunch of digital brand presence"},"content":{"rendered":"

Mit Stolz tr\u00e4gt das Bekleidungsunternehmen aus Marienfeld das Gr\u00fcndungsjahr 1898 im Namen – und stellt sich nun mit livewelt f\u00fcr die n\u00e4chsten 120 Jahre digitaler und moderner denn je auf: Zum ersten Mal in der Firmengeschichte wird Bessmann in den sozialen Medien aktiv und erg\u00e4nzt seine Markenfamilie um die neue Marke NA-KD, mit der die Zielgruppenansprache um ein j\u00fcngeres Publikum erweitert werden soll. Um dem Rechnung zu tragen, hat livewelt ein neues Screendesign f\u00fcr die Website entworfen und um einen Bereich f\u00fcr die neue Markenpr\u00e4senz erweitert.<\/p>","protected":false},"excerpt":{"rendered":"

Mit Stolz tr\u00e4gt das Bekleidungsunternehmen aus Marienfeld das Gr\u00fcndungsjahr 1898 im Namen – und stellt sich nun mit livewelt f\u00fcr die n\u00e4chsten 120 Jahre digitaler und moderner denn je auf: […]<\/p>\n","protected":false},"author":7,"featured_media":16979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"competences":[],"performances":[],"brands":[],"class_list":["post-12713","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-allgemein","post_format-post-format-image"],"acf":[],"yoast_head":"\nRelaunch Markenauftritt digital - livewelt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livewelt.de\/en\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relaunch Markenauftritt digital - livewelt\" \/>\n<meta property=\"og:description\" content=\"Mit Stolz tr\u00e4gt das Bekleidungsunternehmen aus Marienfeld das Gr\u00fcndungsjahr 1898 im Namen – und stellt sich nun mit livewelt f\u00fcr die n\u00e4chsten 120 Jahre digitaler und moderner denn je auf: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.livewelt.de\/en\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"livewelt\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T13:47:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-22T15:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.livewelt.de\/wp-content\/uploads\/2019\/03\/livewelt-news-bessmann_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/\"},\"author\":{\"name\":\"Chris\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#\\\/schema\\\/person\\\/76437f3123a311abe03b390451b6b190\"},\"headline\":\"Relaunch Markenauftritt digital\",\"datePublished\":\"2019-03-01T13:47:36+00:00\",\"dateModified\":\"2023-02-22T15:43:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/\"},\"wordCount\":96,\"publisher\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.livewelt.de\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/livewelt-news-bessmann_n.jpg\",\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/\",\"url\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/\",\"name\":\"Relaunch Markenauftritt digital - livewelt\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.livewelt.de\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/livewelt-news-bessmann_n.jpg\",\"datePublished\":\"2019-03-01T13:47:36+00:00\",\"dateModified\":\"2023-02-22T15:43:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.livewelt.de\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/livewelt-news-bessmann_n.jpg\",\"contentUrl\":\"https:\\\/\\\/www.livewelt.de\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/livewelt-news-bessmann_n.jpg\",\"width\":1900,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/blog\\\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.livewelt.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relaunch Markenauftritt digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#website\",\"url\":\"https:\\\/\\\/www.livewelt.de\\\/\",\"name\":\"livewelt\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.livewelt.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#organization\",\"name\":\"livewelt\",\"url\":\"https:\\\/\\\/www.livewelt.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.livewelt.de\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-livewelt-startseite_normal.png\",\"contentUrl\":\"https:\\\/\\\/www.livewelt.de\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-livewelt-startseite_normal.png\",\"width\":230,\"height\":70,\"caption\":\"livewelt\"},\"image\":{\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.livewelt.de\\\/#\\\/schema\\\/person\\\/76437f3123a311abe03b390451b6b190\",\"name\":\"Chris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/010cdf07ed7f0279408be65839788977a72979d67c5e4076645ec87c90d07b11?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/010cdf07ed7f0279408be65839788977a72979d67c5e4076645ec87c90d07b11?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/010cdf07ed7f0279408be65839788977a72979d67c5e4076645ec87c90d07b11?s=96&d=mm&r=g\",\"caption\":\"Chris\"},\"sameAs\":[\"http:\\\/\\\/livewelt-digital.de\"],\"url\":\"https:\\\/\\\/www.livewelt.de\\\/en\\\/blog\\\/author\\\/chris\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relaunch Markenauftritt digital - livewelt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.livewelt.de\/en\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/","og_locale":"en_US","og_type":"article","og_title":"Relaunch Markenauftritt digital - livewelt","og_description":"Mit Stolz tr\u00e4gt das Bekleidungsunternehmen aus Marienfeld das Gr\u00fcndungsjahr 1898 im Namen – und stellt sich nun mit livewelt f\u00fcr die n\u00e4chsten 120 Jahre digitaler und moderner denn je auf: […]","og_url":"https:\/\/www.livewelt.de\/en\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/","og_site_name":"livewelt","article_published_time":"2019-03-01T13:47:36+00:00","article_modified_time":"2023-02-22T15:43:37+00:00","og_image":[{"width":1900,"height":700,"url":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2019\/03\/livewelt-news-bessmann_n.jpg","type":"image\/jpeg"}],"author":"Chris","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chris"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#article","isPartOf":{"@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/"},"author":{"name":"Chris","@id":"https:\/\/www.livewelt.de\/#\/schema\/person\/76437f3123a311abe03b390451b6b190"},"headline":"Relaunch Markenauftritt digital","datePublished":"2019-03-01T13:47:36+00:00","dateModified":"2023-02-22T15:43:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/"},"wordCount":96,"publisher":{"@id":"https:\/\/www.livewelt.de\/#organization"},"image":{"@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2019\/03\/livewelt-news-bessmann_n.jpg","articleSection":["Allgemein"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/","url":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/","name":"Relaunch Markenauftritt digital - livewelt","isPartOf":{"@id":"https:\/\/www.livewelt.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2019\/03\/livewelt-news-bessmann_n.jpg","datePublished":"2019-03-01T13:47:36+00:00","dateModified":"2023-02-22T15:43:37+00:00","breadcrumb":{"@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#primaryimage","url":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2019\/03\/livewelt-news-bessmann_n.jpg","contentUrl":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2019\/03\/livewelt-news-bessmann_n.jpg","width":1900,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.livewelt.de\/blog\/bekleidung-fabrik-heiner-bessmann-seit-1898-gmbh-co-kgrelaunch-markenauftritt-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.livewelt.de\/"},{"@type":"ListItem","position":2,"name":"Relaunch Markenauftritt digital"}]},{"@type":"WebSite","@id":"https:\/\/www.livewelt.de\/#website","url":"https:\/\/www.livewelt.de\/","name":"livewelt","description":"","publisher":{"@id":"https:\/\/www.livewelt.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.livewelt.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.livewelt.de\/#organization","name":"livewelt","url":"https:\/\/www.livewelt.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.livewelt.de\/#\/schema\/logo\/image\/","url":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2020\/10\/logo-livewelt-startseite_normal.png","contentUrl":"https:\/\/www.livewelt.de\/wp-content\/uploads\/2020\/10\/logo-livewelt-startseite_normal.png","width":230,"height":70,"caption":"livewelt"},"image":{"@id":"https:\/\/www.livewelt.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.livewelt.de\/#\/schema\/person\/76437f3123a311abe03b390451b6b190","name":"Chris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/010cdf07ed7f0279408be65839788977a72979d67c5e4076645ec87c90d07b11?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/010cdf07ed7f0279408be65839788977a72979d67c5e4076645ec87c90d07b11?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/010cdf07ed7f0279408be65839788977a72979d67c5e4076645ec87c90d07b11?s=96&d=mm&r=g","caption":"Chris"},"sameAs":["http:\/\/livewelt-digital.de"],"url":"https:\/\/www.livewelt.de\/en\/blog\/author\/chris\/"}]}},"_links":{"self":[{"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/posts\/12713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/comments?post=12713"}],"version-history":[{"count":0,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/posts\/12713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/media\/16979"}],"wp:attachment":[{"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/media?parent=12713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/categories?post=12713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/tags?post=12713"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/competences?post=12713"},{"taxonomy":"performances","embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/performances?post=12713"},{"taxonomy":"brands","embeddable":true,"href":"https:\/\/www.livewelt.de\/en\/wp-json\/wp\/v2\/brands?post=12713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}