{"id":22069,"date":"2023-11-19T11:01:00","date_gmt":"2023-11-19T10:01:00","guid":{"rendered":"https:\/\/www.livewelt.de\/?p=22069"},"modified":"2023-11-19T11:01:00","modified_gmt":"2023-11-19T10:01:00","slug":"markenaufbau-fuer-start-up-nearbyk","status":"publish","type":"post","link":"https:\/\/www.livewelt.de\/en\/blog\/markenaufbau-fuer-start-up-nearbyk\/","title":{"rendered":"Markenaufbau f\u00fcr Start-up NEARBYK"},"content":{"rendered":"<p>livewelt freut sich \u00fcber den neuen Kunden NEARBYK. Das Unternehmen ist ein konzerneigenes Start-up von Vonovia, einem langj\u00e4hrigen Auftraggeber der G\u00fctersloher Agentur. NEARBYK schafft eine smarte Kombination aus kompetenter Fachwerkstatt f\u00fcr Fahrr\u00e4der direkt in der Nachbarschaft sowie einer bezahlbaren Mobilit\u00e4tsl\u00f6sung mit eigenen E-Bikes, die f\u00fcr alle B\u00fcrgerinnen und B\u00fcrger zug\u00e4nglich ist. Mit NEARBYK macht Vonovia Mobilit\u00e4t zum Teil des Wohn- und Mietangebots.<\/p>\n<p>Die neue Marke NEARBYK vereint die englischen W\u00f6rter \u201eNear\u201c (nah) und \u201eBike\u201c (Fahrrad) und dr\u00fcckt den Markenkern bereits im Namen aus. Rund eineinhalb Jahre lang testet das Start-up sein innovatives Angebot an drei Standorten: Den Anfang macht der Service-Point in Essen, es folgen Dresden und Bremen. Perspektivisch sind noch weitere Standorte geplant.<\/p>\n<p>NEARBYK hat ein eigenes hochwertiges Unisex-City-E-Bike entwickeln lassen, das perfekt auf die Bed\u00fcrfnisse in der Innenstadt abgestimmt ist. Es kann von allen Interessenten ab 49 Euro im Monat gemietet werden \u2013 und wer nicht mehr mieten m\u00f6chte, kann das E-Bike zum Restwert kaufen oder gleich ein neues Fahrrad erwerben.<\/p>\n<p>Zum Auftrag von livewelt geh\u00f6rt die ganzheitliche Realisierung der Online-Plattform inklusive der Entwicklung eines Online-Shops zur Bike-Miete und Abo-Verwaltung sowie einem Terminbuchungstool. Dar\u00fcber hinaus ber\u00e4t und unterst\u00fctzt die Agentur zu Live-Kommunikationsma\u00dfnahmen in den Quartieren.<\/p>\n<p>Weitere Informationen erhalten Sie auf der Website des Start-ups NEARBYK: <a href=\"http:\/\/www.nearbyk.de\">www.nearbyk.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>livewelt freut sich \u00fcber den neuen Kunden NEARBYK. Das Unternehmen ist ein konzerneigenes Start-up von Vonovia, einem langj\u00e4hrigen Auftraggeber der G\u00fctersloher Agentur. NEARBYK schafft eine smarte Kombination aus kompetenter Fachwerkstatt [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":22071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"competences":[],"performances":[],"brands":[],"class_list":["post-22069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenaufbau f\u00fcr Start-up NEARBYK - livewelt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livewelt.de\/en\/blog\/markenaufbau-fuer-start-up-nearbyk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenaufbau f\u00fcr Start-up NEARBYK - livewelt\" \/>\n<meta property=\"og:description\" content=\"livewelt freut sich \u00fcber den neuen Kunden NEARBYK. 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