{"id":24403,"date":"2026-07-23T17:09:38","date_gmt":"2026-07-23T15:09:38","guid":{"rendered":"https:\/\/www.livewelt.de\/?p=24403"},"modified":"2026-07-27T10:07:57","modified_gmt":"2026-07-27T08:07:57","slug":"launch-des-neuen-markenauftritts","status":"publish","type":"post","link":"https:\/\/www.livewelt.de\/en\/blog\/launch-des-neuen-markenauftritts\/","title":{"rendered":"Bertelsmann BKK \u2013 Launch des neuen\u00a0Markenauftritts"},"content":{"rendered":"<p><span data-contrast=\"auto\">Dunkelblau,\u00a0ein\u00a0Regenbogen-Farbverlauf\u00a0und gro\u00dfformative\u00a0Bildmotive: Das waren die\u00a0Parameter, die\u00a0f\u00fcr den\u00a0Marken-Refresh\u00a0der\u00a0<\/span><b><span data-contrast=\"auto\">Bertelsmann\u00a0Betriebskrankenkasse<\/span><\/b><span data-contrast=\"auto\">\u00a0gesetzt waren.\u00a0Das Briefing:\u00a0Das Markenbild soll\u00a0die\u00a0Premium-Leistungen\u00a0f\u00fcr die Versicherten\u00a0und die N\u00e4he zu Bertelsmann\u00a0widerspiegeln.\u00a0\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Im Pitch\u00a0hat\u00a0das livewelt-Kreativteam\u00a0mit\u00a0seiner\u00a0Gestaltungslinie\u00a0\u00fcberzeugt:\u00a0Klassische\u00a0Eleganz\u00a0trifft auf\u00a0lebendige\u00a0Farbelemente.\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">In den letzten Monaten sind\u00a0zahlreiche\u00a0Printmedien und Werbemittel\u00a0entstanden.\u00a0Anfang Juli erfolgte der Launch des Marken-Refresh mit der Kampagne\u00a0<\/span><b><span data-contrast=\"auto\">Einfach kann WOW!<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Niklas Polomka<\/span><\/b><span data-contrast=\"auto\">, Abteilungsleitung Vertrieb\/Marketing der Bertelsmann BKK:<\/span><br \/>\n<span data-contrast=\"auto\">\u201eDie ersten R\u00fcckmeldungen zum Marken-Refresh sind durchweg positiv. Die neue Optik entspricht unserem Selbstverst\u00e4ndnis als moderne Betriebskrankenkasse und zeigt zugleich die Verbundenheit zu Bertelsmann. Mit\u00a0livewelt\u00a0haben wir einen kompetenten und zuverl\u00e4ssigen Partner gefunden.\u201c\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mit dem Etat st\u00e4rkt\u00a0livewelt\u00a0seine Position im Bereich\u00a0<\/span><b><span data-contrast=\"auto\">Brand und Content<\/span><\/b><span data-contrast=\"auto\">\u00a0und setzt\u00a0seine\u00a0Wachstumsstrategie in diesen Feldern fort.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Dunkelblau,\u00a0ein\u00a0Regenbogen-Farbverlauf\u00a0und gro\u00dfformative\u00a0Bildmotive: Das waren die\u00a0Parameter, die\u00a0f\u00fcr den\u00a0Marken-Refresh\u00a0der\u00a0Bertelsmann\u00a0Betriebskrankenkasse\u00a0gesetzt waren.\u00a0Das Briefing:\u00a0Das Markenbild soll\u00a0die\u00a0Premium-Leistungen\u00a0f\u00fcr die Versicherten\u00a0und die N\u00e4he zu Bertelsmann\u00a0widerspiegeln.\u00a0\u00a0 Im Pitch\u00a0hat\u00a0das livewelt-Kreativteam\u00a0mit\u00a0seiner\u00a0Gestaltungslinie\u00a0\u00fcberzeugt:\u00a0Klassische\u00a0Eleganz\u00a0trifft auf\u00a0lebendige\u00a0Farbelemente.\u00a0 In den letzten Monaten sind\u00a0zahlreiche\u00a0Printmedien und Werbemittel\u00a0entstanden.\u00a0Anfang Juli erfolgte [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":24412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"competences":[],"performances":[],"brands":[],"class_list":["post-24403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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