Bringing the product emotionally closer to the target group
Behr-Hella-Thermocontrol GmbH (BHTC) is a supplier of air conditioning, power electronics and sensors for vehicles to the automotive industry and is the leading supplier in the industry with over 1,500 employees at six international locations.
Showing a clear picture of the company and addressing the target group emotionally: as the most important building blocks in the automotive supplier's communication, an emotional visual language is used to convey value statements and a clear storytelling from the image brochure to the website.
