Putting for charity.
For 10 years now, Würth has been the owner of Wald und Schlosshotel Friedrichsruhe, to which the course of Golf-Club Heilbronn-Hohenlohe e.V. belongs. In order to generate a higher occupancy rate for the hotel, it is to achieve a higher degree of awareness in the golf travel segment. forum gelb GmbH has been organizing business golf tournaments as well as annual charity golf tournaments for Deutsche Post DHL Group for 7 years now in the context of customer retention. livewelt will support Wald und Schlosshotel Friedrichsruhe in organizing the Charity Golf Open for the first time in 2017.
The partners jointly organize a charity golf tournament on the premises of the Heilbronn-Hohenlohe golf club. Golfers, pros and prominent participants tee off together in a relaxed atmosphere for the good cause. The event is accompanied and promoted by a wide range of press work via all relevant communication channels. The involvement of celebrities further increases the level of attention.
The proceeds from the participation fee as well as from various fund-raising activities will benefit Lichtblick tak e.V. Heilbronn, and the charitable background will ensure a high level of media attention before, during and after the event.