Adding dynamism to the brand
The Bielefeld pharmacist August Wolff founded the Nährmittelwerke Sudbrack in 1905, from which the companies Dr. August Wolff GmbH & Co KG (responsible for pharmaceuticals) and Dr. Kurt Wolff GmbH & Co KG (responsible for cosmetics) emerged. Dr. Kurt Wolff sells his products internationally. Alpecin is regarded as the strongest brand.
Alpecin Days: emotion as "fuel" for brand awareness - 3,000 Everymen compete on three different cycling race tracks within the German Cycling Cup. The 2-day supporting programme reaches over 20,000 visitors. As a high class event, the Alpecin Days are the result of years of expertise in cycling. 360-degree communication including cooperation with media and manufacturers is carried out for the figurehead on a national level in the racing calendar of German Everymen's sport.