Building up communication power "below the line"
TRUW Arzneimittel GmbH, founded in 1907 in Gütersloh, is one of the oldest German pharmaceutical companies and looks back on a tradition of more than 100 years. Doctors, pharmacists, alternative practitioners and patients associate the name TRUW with high-quality medicines from the fields of homeopathy and physiotherapy as well as innovative dietary supplements.
Accompanying the market launch "GREEN'N FIT": not the usual advertising pressure via advertisements, but impact through an intelligent mix of ingredients from guerrilla promotion, sponsoring, web and Facebook. Holistic communication and target-group oriented addressing on all channels online and offline.
