The association, founded in 1992 and based in Verl, Westphalia, is one of the largest trade cooperations in the bicycle industry with over 700 specialist trade members, and dealer networks under the "BIKE&CO" logo also exist in Switzerland and Denmark with a further 100 affiliated specialist trade members.
On the occasion of the 25th anniversary, livewelt organised a two-day congress for BIKE&CO on 27th and 28th January 2018 with a full evening gala event. In addition to various cycling related exhibitions and workshops, the fair offered lectures and discussions of the concentrated german cycling competence. On saturday afternoon, there were rounds of talks with the former cycling pro Fabian Wegmann, Peter Sager, the youth trainer of Jan Ullrich and André Greipel. In addition, lectures were held by industry insiders such as Jörg Küster and Stefan Krämer.
On a donation bike, many kilometres were ridden and the proceeds were donated to a social institution.
On saturday evening, an anniversary gala with an extensive supporting program in a stylish ambience rounded off the event. The evening location was to be accessed through a history tunnel. This tunnel showed the most important steps in the development of the association and also in the history of cycling for 125 years. TV presenter Christina Ringer led through the evening. An absolute highlight of the evening was the radio gaga show, which presented the company history of Bike & Co as a musical and offered the audience an extensive musical celebration.
