Giving Girlpower a Form
Atomic Austria GmbH, which belongs to the Finnish Amer-Sports Group, is the world market leader in the alpine ski sector. 600 employees produce and market the brands Dynamik, Volant, Atomic and Salomon.
The "Diva", "Lady" and "Girl" brands were developed for female target groups of all ages, and the ski lines are complemented by a clothing line developed by Esprit.