The worlds 1st and lightest VPAM certified helmet
Busch GmbH & Co KG has been represented on the world market for helmet technology for over 35 years and offers trend-setting and innovative safety helmets for police forces and special task forces under the brand name Busch PROtective. livewelt provided the product story for the product launch of an innovative safety helmet with a patented manufacturing process. In addition to 3D rendered product photos, a product clip in 3D motion design and an image brochure, a PR communication package was also developed to ensure an eye-catching and successful product launch.
During the DSEI 2015 in London, one of Europe's largest armament trade fairs, the new helmet was presented to the specialist public for the first time as part of a product demonstration.
To illustrate the product characteristics, modularity, protective properties and high safety standard of the helmet, an innovative exhibition module with a transparent multimedia display was built. Behind the display, the helmet shell was placed on a simple bust in order to be able to play the various modular attachments as well as supplementary information and video sequences on the display in front of it.
