Customer loyalty with a vital and healthy lifestyle.
Deutsche Post DHL is the world's leading postal and logistics group. 480,000 employees in more than 220 countries and territories ensure a broad range of services as a universal service provider for postal services, logistics, dialogue marketing and complete solutions for corporate communications. forum gelb GmbH is the central coordinator for all types of customer loyalty programs within the group.
The cook & bike format offers in a unique way a high-quality platform in the form of a specialist event on the topics of vitality, health, nutrition and mobility. Under the guidance of professional experts, customers and business partners are sensitised, informed and motivated for these topics. The focus is on developing customer loyalty, which is promoted by the shared experience and emotional connection.
