Arvato

HEROES OF EVERYDAY LIFE

HEROES OF EVERYDAY LIFE

Conveying the importance of customer service intuitively

With 270 subsidiaries and more than 65,000 employees in over 40 countries, arvato AG is one of the world's largest service providers for business process outsourcing. arvato CRM Solutions develops customized solutions for all aspects of customer communication and digital services.

The task – to convey the value and importance of your own staff at over 30 locations throughout Germany and to attract new qualified employees – not only in images and text, but also unmistakably with the "voices of prominent everyday heroes". The communication campaign including print, OOH and radio campaign
as well as room concepts and activation packages for internal communication served the purpose of employee retention and the sustainable recruitment of new personnel resources.


30
locations
300
radio spots
2.500
posters
18.000
employees as brand ambassadors