Fresh wind for a successful model
The international trade fair for sporting goods and sports fashion (ISPO for short) has developed from the world's largest annual multi-segment trade fair for sporting goods and sports fashion in Munich into a family brand with three international trade fairs.
In four years of cooperation with ISPO, creative director Kai Stuht formed the innovative spearhead for "Sports inspired fashion" photo productions and target-group-oriented communication with the magazine USELESS.