Branding a modern and high-quality image on the brand
As a lifestyle brand, Camel Active is the epitome of modern, high quality apparel worldwide, from jackets, trousers and shirts to shoes and accessories, inspired by journeys to faraway countries and transferring this desire to discover distant cultures to its wearers.
By means of a promotion campaign, the Camel Active brand was to be advertised to the target group between 25 and 55 years of age and attention was to be drawn to the selling branches. livewelt developed a compact and mobile promotion concept for this purpose, in which customers could have their Camel Active products refined with leather labels individually branded on site. With a rustic look and classic handcraft in branding, the respective stand was the main attraction of each branch.