Mercedes-Benz has been synonymous with premium quality in the passenger car and commercial vehicle segment since 1926, and Mercedes-Benz Sales West has taken over responsibility for the brand in the region with six branches around Dortmund and Wuppertal - as it did for the launch of the new A-Class.
The search was for a campaign to activate the community with regard to the market launch of the new A-Class in the locations. livewelt delivered a locally anchored social media campaign in which the new A-Class explored its new home between Lippe and Wupper and presented the community with small quizzes. The win was the use of an A-Class for two weeks. livewelt looked after the 4 channels on Facebook and Instagram during the campaign period and constantly added new content.