Hesse Lignal is Germany's leading manufacturer of lacquers and stains, especially for interior wood surfaces.
Von Hamm in Westfalen aus in die ganze Welt – auf der Basis von 45.000 verschiedenen Rezepturen stellt die Hesse GmbH & Co. KG jeden Tag rund 100 Tonnen Lacke und Beizen her. Ständig werden die Rezepturen weiterentwickelt, um den dynamischen Erfordernissen des Marktes, besonders aber des Umweltschutzes, gerecht zu werden.
With the Innovation Days 2017, Hesse presented its new, innovative projects – all under the motto "Process Optimization". The absolute highlight of the communication platform was a specially created event app to optimally inform visitors during their stay, to strengthen the relationship between new and existing customers and to engage in dialogue with them.
The event concept for the Innovation Days included an evening event, as well as an extensive in-house exhibition including factory tours, product presentations, with 35 co-exhibitors and live demonstrations from the production halls.
Furthermore, the company Hesse granted an exclusive insight into the company, whereby the innovations and products were in the focus.
For the entire event, a 520 qm central "Hesse Innovation Center" was set up, which served as the focal point of the event.
The new event concept was received with great interest by the visitors and was very popular overall.
