Hesse Lignal is Germany's leading manufacturer of lacquers and stains, especially for interior wood surfaces.
From Hamm in Westphalia to the whole world – on the basis of 45,000 different recipes, Hesse GmbH & Co. KG produces around 100 tonnes of paints and stains every day, and the recipes are constantly being developed further to meet the dynamic requirements of the market, but especially those of environmental protection.
With the Innovation Days 2017, Hesse presented its new, innovative projects – all under the motto "Process Optimization". The absolute highlight of the communication platform was a specially created event app to optimally inform visitors during their stay, to strengthen the relationship between new and existing customers and to engage in dialogue with them.
The event concept for the Innovation Days included an evening event, as well as an extensive in-house exhibition including factory tours, product presentations, with 35 co-exhibitors and live demonstrations from the production halls.
Furthermore, the company Hesse granted an exclusive insight into the company, whereby the innovations and products were in the focus.
For the entire event, a 520 qm central "Hesse Innovation Center" was set up, which served as the focal point of the event.
The new event concept was received with great interest by the visitors and was very popular overall.