Skilfully staging the new corporate brand
The new company Majorel is the result of a merger between the CRM division of Arvato Bertelsmann and the Saham Group at the beginning of 2019. With more than 50,000 employees in Europe, Africa, Asia and America, Majorel creates extraordinary customer experiences that consumers appreciate.
The CRM Forum, which has been offering a strong networking platform as a kick-off event for the CCW trade fair since 2005, serves as the stage for the launch of the new corporate brand. An inspiring mix of keynotes, stage show with high-quality acts, the finest lounging and the best catering carries the mood of the new beginning into the minds and hearts of the guests.
