Surface innovations in a domestic atmosphere
Von Hamm in Westfalen aus in die ganze Welt – auf der Basis von 45.000 verschiedenen Rezepturen stellt die Hesse GmbH & Co. KG jeden Tag rund 100 Tonnen Lacke und Beizen her. Ständig werden die Rezepturen weiterentwickelt, um den dynamischen Erfordernissen des Marktes, besonders aber des Umweltschutzes, gerecht zu werden.
For this year, the concept of the innovation days was carried over to the whole of germany. Under the motto "Hesse home game", surface innovations were presented in the largest football stadiums of the republic, in line with the european championship 2016. The interactive product presentations, live demonstrations and product information were received with great interest by the visitors and the new concept enjoyed great popularity overall. The supporting programme was rounded off by theme-related activities such as a goal wall shooting, table soccer, stadium tours and the raffle of football tickets. livewelt was responsible for the entire planning and implementation of the Germany-wide road show.
