Surface innovations in a domestic atmosphere
From Hamm in Westphalia to the whole world - on the basis of 45,000 different recipes, Hesse GmbH & Co. KG produces around 100 tonnes of paints and stains every day, and the recipes are constantly being developed further to meet the dynamic requirements of the market, but especially those of environmental protection.
For this year, the concept of the innovation days was carried over to the whole of germany. Under the motto "Hesse home game", surface innovations were presented in the largest football stadiums of the republic, in line with the european championship 2016. The interactive product presentations, live demonstrations and product information were received with great interest by the visitors and the new concept enjoyed great popularity overall. The supporting programme was rounded off by theme-related activities such as a goal wall shooting, table soccer, stadium tours and the raffle of football tickets. livewelt was responsible for the entire planning and implementation of the Germany-wide road show.