Digital trade fair communication to "HOLZ-HANDWERK"
Hesse Lignal is Germany's leading manufacturer of lacquers and stains, especially for interior wooden surfaces. From Hamm in Westphalia to the whole world - based on 45,000 different recipes, Hesse GmbH & Co. KG produces around 100 tons of lacquers and stains every day. The recipes are constantly being developed further to meet the dynamic requirements of the market, but especially those of environmental protection.
The "HOLZ-HANDWERK" trade fair in Nuremberg is the central trade fair for the woodworking industry - and thus of course a mandatory date for Hesse Lignal. livewelt developed a comprehensive trade fair concept to activate the target group, which included a digital mailing and online advertising banners as well as a postal invitation to the trade fair experience. On site, a digital trade fair concept awaited the visitors, which was accompanied by a mobile event app.