The noble brand in a novel setting.
Luxurious, fashionable and with a love of detail. The Toni Sailer brand stands for craftsmanship, the highest standards of function and comfort and a love of detail. With over 350 customers in more than 50 countries, the brand is one of the top elite in ski fashion. The collections always feature details in retro design, reminiscent of the extraordinary sportsman and fascinating person Toni Sailer.
A photographic concept and strategy was developed that is competitive in leading high fashion magazines such as Vogue, Elle and Numero. The aim for the noble brand Toni Sailer is to communicate the new collection as the basis for comprehensive PR measures. In the austrian tyrol an extraordinary shooting took place on a frozen lake.
