Away from the old image
FC Gütersloh (officially: Fußballclub Gütersloh e. V.) played in the 2nd Bundesliga from 1996 to 1999 and took part in the DFB Cup four times. Following financial problems, the current FC Gütersloh was founded in 2000 and has had to struggle with image problems ever since.
Image change of a traditional club: putting the club in the right light from the inside out – not only new corporate design and merchandising, but also support in professional marketing and the establishment of a sponsor pool. The path to an iso-certified transparent club leads through the story "My city | My club". Side events and highlights bring the public into the stadium and create real fans.
