Increase brand enthusiasm and loyalty through sports
Der Bielefelder Apotheker August Wolff gründete 1905 die Nährmittelwerke Sudbrack. Daraus hervorgegangen sind die Unternehmen Dr. August Wolff GmbH & Co. KG (zuständig für Arzneimittel) und Dr. Kurt Wolff GmbH & Co. KG (zuständig für Kosmetik). Dr. Kurt Wolff vertreibt seine Produkte international. Als stärkste Marke wird Alpecin angesehen.
The idea of TEAM ALPECIN: with brand support, ambitious amateur athletes are given the unique opportunity to achieve a common sporting goal – equipped like professional athletes and accompanied both online and offline by trade publications such as GQ or Roadbike. From the distribution of material with fitting of the equipment to the training camp to the creation of individual training plans and the final challenge in competition, the athletes are supported on their way to success.
