Increase brand enthusiasm and loyalty through sports
The Bielefeld pharmacist August Wolff founded the Nährmittelwerke Sudbrack in 1905, from which the companies Dr. August Wolff GmbH & Co KG (responsible for pharmaceuticals) and Dr. Kurt Wolff GmbH & Co KG (responsible for cosmetics) emerged. Dr. Kurt Wolff sells his products internationally. Alpecin is regarded as the strongest brand.
The idea of TEAM ALPECIN: with brand support, ambitious amateur athletes are given the unique opportunity to achieve a common sporting goal – equipped like professional athletes and accompanied both online and offline by trade publications such as GQ or Roadbike. From the distribution of material with fitting of the equipment to the training camp to the creation of individual training plans and the final challenge in competition, the athletes are supported on their way to success.
