A cycling rock repositioned
Didi Senft is probably the most famous bicycle designer in the world and belongs to the permanent inventory of the international cycling scene. Inspired by the "devil's cloth", a red fabric in triangular shape, which shows the last 1,000 meters to the finish line in every cycling race, Didi has chosen the devil's costume and thus accompanies the riders on their last agonizing meters of a race. Internationally he is known as EL DIABLO.
The "tour devil" is given a platform in the digital media to build up and strengthen the brand "El Diablo Didi Senft" and is used as a testimonial for products such as GREEN'N FIT as well as an image carrier for brands such as Skoda and is a crowd puller at sporting events of all kinds.