Charity as image motor
Gauselmann AG is a family-run, internationally active group of companies with over 8,000 employees, which manages, among other things, the Casino MERKUR gaming libraries.
The "sunshine tour" of the Casino MERKUR gaming libraries: charity and employer branding as a tool for image transfer – with more than 40 tours throughout Germany, over 2,500 employees fly the flag for their company, including employee satisfaction and loyalty as well as increasing brand awareness.
